Art is based on concepts.  The reason for the existence of art, as a phenomenon or as various works of art, is a certain set of concepts.  Art is founded or based on concepts, on ideas, or conceptions.  The concept that we want something to exist as the phenomenon we call art.  And we want this, because art - at its best - constitutes the deepest or most profound way of communication that humanity can achieve.  But it is also a fact that art represents concepts.  Even if it is made of emotions and instincts and both free and controlled or disciplined impulses, it is still bound to exist within or represent a certain conceptual framework.  It is made, or constituted, because of a concept, in the artist, and it represents a certain concept or a certain mindset or attitude, through the object or manifestation it conveys itself through. Good art, always transcends the concept, and the purpose of art is to transcend the concept, in many ways, to make it more valid, and not limited to a certain idea or concept, but no work of art can entirely escape the conceptual aspect itself creates or constitutes. This is the reason why art can be said to be dead, or can be considered dead, or can be said to be not enough, scientifically or philosophically speaking, because it is too limited. It is not a totality, so to speak, it is not a complete representation of the world or of existence as a whole, it is not everything, haha, it is not an eternal gesamtkunstwerk, a total or final art piece, so to speak, it is limited, and quite untrue, actually, when seen in relation to the totality of reality. The reason why art is limited, institutionalized within its own concept or conceptual framework, so to speak, is the reason why we can say that art is dead, or that it is not enough anymore. It is still necessary, important and a conveyer of truth, but it is not everything, and since we sometimes need or want to affect the canvas of this world in a deeper or more holistic way, we try to open up the world of art so that it can enter normal, everyday life, instead of being institutionalized in galleries, books, or museums, or within its own conceptual framework, wherever it may appear. Art is not enough anymore because the concept is not enough anymore, and this is why art should transcend the concept and become attitude and strategy within humanity.  This is the concept I would like to present.  To transport the qualities and the value and the knowledge of art, into humanity or into the attitude of humanity - into society, so to speak - into the fabric of every day life and into the way we constitute and operate within the different elements of infrastructure and communication.  To improve world society, is now more important than art, simply because the state of world society is so bad and so much in need of beneficial modification.  And the only way to improve world society, is to improve attitude and strategy within mankind. And in order to do this, we need to insert more appropriate knowledge, about concepts and of how we attach to them, in the general public.  We need to make better concepts and better strategies, in order to improve the world.  And a more appropriate attitude within humanity can make this happen. Art is constituted by the elements effect and concept. The effect is what you see, the concept is what you understand or feel from what you see. And the concept also becomes an effect, because it affects the perception in the same way as the visual effects does. This means that the situation of art as a phenomenon for perception, exists everywhere in our lives, we are constantly in the gallery, so to speak, so why not bring art as both effect and concept, into society, and a more beneficial or appropriate attitude into humanity, as a part of that project. At least, this concept is worth presenting, as a concept. The concept in itself, has value, and that is the whole point. We cannot ask for more than that, at least not in this century, I guess. But who knows what can happen in the next one? The environment, the things we see and perceive, are so important and affects us deeply, in many ways more than we know ourselves.  Die Sprache ist Delphi, as Novalis said.  Language is Delphi, or; everything affects our perception in a deep way, simply by being a phenomenon we perceive.  And everything is language.  Everything visual is language, everything we can perceive, is language, whether it is a work of art, a city street or a horse on a hill, dialogue, communication at large, food, atoms in our brain or the genes in our body; everything that exists is a kind of language and it affects us deeply.  So we must make the language of the world better, more beautiful, more appropriate for life here on earth.  And in this process, attitude is actually more important than technology, simply because attitude also creates or constitutes technology.  Attitude and knowledge and appropriate strategy, are the aspects that we need to develop in the 21st century.